Spotlight*Iraq – Shopper Behaviour & Attitudes
Shoppers in Iraq are a mix of spontaneous and careful buyers.
Most shoppers in Iraq prefer to shop in-store rather than online, 3 in 4 choose to spend more on physical products than on experiences and 7 in 10 are more likely to plan their shopping trips. In contrast, many exhibit adventurous shopping behaviour, with more than half likely to explore new brands and make purchases regardless of deals.
When seeking information about brands, Iraqis rely on both online and offline sources.
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