Spotlight*Jordan – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
The report reveals that 7 in 10 of Jordanians plan their purchases and 61% seek deals during Ramadan. Despite this, 54% still find themselves spending more during the holy month. The “Passionate Shopper” (28%) makes up the largest Ramadan persona in Jordan. People who fit this persona are shopping lovers who indulge in the busy markets and attractive deals during Ramadan.
Click below for the full Jordan and MENA reports.