Spotlight*Jordan – Shopper Behaviour & Attitudes
The shopping landscape in Jordan presents a near-even split between meticulous and adventurous shoppers.
Those who plan their shopping trips make up 46% of Jordanian shoppers while 54% tend to be more spontaneous. Moreover, around half of consumers show a keen interest in exploring new brands compared to the other half who tend to stick to the brands they know. Despite their shopping tendencies, Jordanians utilize both online and offline sources to gather information about brands, where 9 in 10 rely on online sources. That said, 1 in 2 always check online reviews before making any purchase.
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