PRESS RELEASE: Ipsos Expands its Research and Evaluation for Development in Sub-Saharan Africa

Johannesburg, South Africa, March 16, 2021 —– Ipsos is pleased to announce that Melissa Baker has joined Ipsos as CEO for Public Affairs, Sub-Saharan Africa and MENA. Melissa brings new thinking and leadership to the extensive portfolio of evaluative and formative work that Ipsos conducts for development organizations across the region. The announcement was made by Clive Little, CEO with Ipsos in Sub-Saharan Africa, and Darrell Bricker, CEO, Ipsos Public Affairs.

Ipsos Expands its Research and Evaluation for Development in Sub-Saharan Africa

Melissa Baker Joins Ipsos

Johannesburg, South Africa, March 16, 2021 - Ipsos is pleased to announce that Melissa Baker has joined Ipsos as CEO for Public Affairs, Sub-Saharan Africa, and MENA. Melissa brings new thinking and leadership to the extensive portfolio of evaluative and formative work that Ipsos conducts for development organizations across the region. The announcement was made by Clive Little, CEO with Ipsos in Sub-Saharan Africa, and Darrell Bricker, CEO, Ipsos Public Affairs.
Clive Little, CEO of Ipsos in Sub-Saharan Africa said: “Public Affairs has always been a priority and important area for Ipsos in Africa, and I am delighted to have Melissa join our team. At Ipsos, we believe very strongly in understanding the society that we all live in, and our Public Affairs business is at the forefront of this as we partner with development agencies and organizations to support a better society in Africa. Melissa’s experience and knowledge will ensure we continue our commitment to the critical understanding of the society in Africa”
Darrell Bricker, CEO Ipsos Public Affairs said: “We are thrilled to have Melissa join our exemplary Public Affairs team in Africa and the Middle East. Melissa’s wealth of skill and experience will take us from strength to strength in international development and program evaluation in one of our highest priority markets.”
With more than 30 years' experience conducting research, consultancy, and evaluation in the context of international development in Africa and the Middle East, Melissa brings a unique blend of skills, experience, and relationships to the team. Her most recent CEO role saw her working in social behavior change initiatives, building M&E teams, and executing development-based advisory services in public health, agriculture and private sector development, governance, and education policy areas.
Melissa is passionate about capacity building in research and evaluation and believes that more evaluative work should be led from Africa. In addition to leading the team, she will also devote her efforts to build strategies that bridge the gap between academia and the Monitoring, Evaluation, Research, and Learning needs of partner organizations.

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