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What Next for Brands as Global Economy Slows Down
The International Monetary Fund (IMF) Global Economic Outlook 2022 report revealed a slow-down in the global economy in the second quarter of this year, owing to downturns in China and Russia, and reduced consumer spending powers in the United States (US). Global downturns also referred to as recessions are widespread and sustained contractions of economic activity marked by declines in the gross domestic product of many economies.
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Sustainability: Closing the Say-Do Gap
World leaders, civil society activists, scientists, multinational conglomerates, and all other shades of interests were in Sharm El-Sheikh, Egypt, this November for the climate change conference dubbed COP27. This is the biggest and most important annual climate-related conference on the planet.
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PAMRO 2022: Evaluating Media Measurement and Evaluation in a Resilient Africa
Riding on this theme, the Ipsos in Kenya Audience Measurement team (led by Barnabas Muya) decided to work on a paper titled 'Media Research Democracy in Africa'.
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Brand Health Tracking Key in Boosting Growth
Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
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Brand Health Tracking Key in Boosting Growth
Do you remember when you bought your current mobile phone? What about the first time you went to your favourite restaurant? And the first time you bought those tea leaves that make the perfect cup of tea? What made you choose these brands? Was it based on a recommendation? Was it advertising? That influencer on your social media feed? Or did it just tick your “must have” requirements
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Customer Experience a Key Catalyst for Consumer and Brand Growth
The first week of October is always that time of the year when businesses celebrate the importance of customer service and the people who serve and support customers. Every year, we have seen businesses trying to outdo each other by coming up with more innovative ways to excite frontline employees who put a smile on the faces of their clients. They also use the period as an opportunity to endear themselves to customers as well.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Women’s Empowerment Collectives Mapping Supports Empowerment
We are proud to have just completed a very fascinating and important piece of work mapping Women’s Groups and Women Empowerment Collectives in Uganda and Nigeria. This study provides a database of groups and collectives with a majority of women participants and insights into how the groups were formed, what they do, profiling of members as well as their pathways to empowerment.
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Transforming behavioural measurements for evaluation through new methods
The Ipsos Africa Centre for Development Research and Evaluation, specialises in Monitoring, Evaluation Research and Learning for development organizations, and comprises 40 professional researchers and evaluators based all across Sub-Saharan Africa, with regional management based in Kenya and Uganda.
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Focus on Gen Z Values to Make Your Brand Resonate with Consumers
In today’s competitive world where consumer consciousness is defining purchasing trends, brand perception is a key element for business success. What people think or feel about your company is what determines whether they will prefer your brand, products, or services to those of a competitor.