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Channel Performance Measurement Key to Driving Organizations Growth
In an increasingly omnichannel world in which recent events have accelerated digitalization and adoption of new distribution channels, brands need to ensure their channel strategies are being implemented consistently and maximized across markets.
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COVID-19: New Study Shows Kenyans Changing Lifestyles and Habits
April 2022: Ipsos Kenya has released a new report detailing how the COVID-19 pandemic has led to changes in Kenyan’s lifestyles.
The study titled Pulse on Kenyans and COVID-19, shows Kenyans have become more aware of their budgeting and have been pushed to seek financial stability in case of future crises -
We Must Invest In Our Planet To Protect Our Lives and Livelihoods
The facts are very clear. Global temperatures are rising due to greenhouse gas emissions originating from human activity. Warmer temperatures over time are changing weather patterns and disrupting the usual balance of nature. This climate change poses many risks to human beings and all other forms of life on Earth.
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Earth Day: COVID -19 Experience Offers For Change Towards Sustainability
April 21st 2022: A new report by Ipsos shows that although COVID-19 has disrupted the way that we live, it has not dented people’s concern for climate.
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Online Communities Are Key For Brands Looking For Deeper Insights About Real People
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general.
Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories. -
Top 100 Most Loved Brands by Women in Kenya, 2022
Over the last 1 year, women in Kenya became less worried about getting very sick, not being able to put food on the table and not achieving their goals in life in line with the eased restrictions of the COVID 19 pandemic. Getting very sick is the second biggest fear for women in Kenya, behind losing their family.
Domestic abuse and sexual abuse/violence are still a major issue and are more called out by women in Kenya, versus the previous wave. Barriers to ease of doing work are less expressed in this wave, in line with economic recovery. Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Execution Measurement
Measuring the execution of brand strategy.