Innovation

World’s leading tech big wigs are already clear about the world and the metaverse. Satya Nadella, CEO of Microsoft, tweeted, “the metaverse is here, and it’s not only transforming how we see the world but how we participate in it- from the factory floor to the meeting room.” Mark Zuckerberg of Facebook even changed the name of his entire company to be about this thing called the metaverse.

The transport sector accounts for around a quarter of energy-related CO2 emissions globally and is almost completely dependent on fossil fuels. Decarbonizing the sector has therefore been identified as one of the crucial pathways of reducing global warming within the range of 1.5 degree Celsius in line with the goals of the Paris Agreement.

Supply disruptions caused by COVID-19 pandemic and the Russian invasion of Ukraine has led to the spiraling of commodities prices across the world. Latest statistics show that inflation in sub-Saharan Africa was set to reach 12.2 percent in 2022, after increasing steadily from the onset of the pandemic in 2020 onwards. The rate is estimated to decrease although it will remain high in the coming years. In North Africa, prices have also increased constantly from 2020 to peak in 2022.

“Necessity is the mother of invention” is a famous proverb often used to explain situations where new inventions and innovations have developed out of the need to find solutions to new and challenging realities.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.

Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.

We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.