While COVID-19 has impacted people’s lives in many ways, the pandemic has had a particularly profound impact on the food and beverage industry. With people spending more time at home and dining out becoming less accessible, there is a clear shift in people’s attitudes and behaviors with regards to food and health. There have been clear changes in the way consumers are eating, shopping and interacting around food, some of which are expected to be permanent changes.
To understand this impact on consumer habits, Ipsos launched the C19 Impact Series: Food & Health Edition, speaking to 5,000 consumers via online surveys and running 22 online focus groups across 6 markets in the region, namely, Morocco, Tunisia, Algeria, Egypt, KSA and UAE.
This report presents some of the key findings from that study, highlighting 5 key consumer trends that are currently shaping food and health habits across MENA.