BRANDpuls: The 360° Consumer Research

BRANDpuls, the Brand & Marketing Management research that analyses consumer consumption, attitudes and behaviors towards brands, products and shopping activities has been successfully launched in KSA, UAE, Kuwait, Egypt & Lebanon.

Understanding consumers’ attitudes and behaviors towards different product categories in both FMCG & non FMCG markets is vital for businesses to grow.

Ipsos in MENA has released BRANDpuls 7’s successful wave in KSA, UAE, Kuwait, Egypt and Lebanon, for the year 2018.

BRANDpuls, is the Brand & Marketing Management research that analyses consumer consumption, attitudes and behaviors towards brands, products and shopping activities. It gives an in-depth analysis on various segments and helps in identifying and understanding consumers by using different methods and metrics:

1. Funnel Analysis

2. Brand Loyalty

3. Frequency of Usage

4. Analyzing Target Groups

5. Data Fusion

BRANDpuls combines different market indicators and includes more than 80 FMCG and 30 NON-FMCG categories. BRANDpuls has three main functionalities: Brand, Target Group and Media Analysis.

For more information, visit https://www.ipsosbrandpuls.com/

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