Consumer Behaviour

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.

As part of the Spotlight*Lebanon series, this report delves into public attitudes and behaviour regarding online shopping in Lebanon.

A dive into shopper behaviour and attitudes in Lebanon.

The changing shopping behaviors and e-commerce's impact on consumers in MENA.

What Now? What Next?

How brands can lead the way to activate consumer behaviour change in sustainability.

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

Consumer sentiment has declined sharply in almost every country.

Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.