Research Without Limits

Research without limits theme imageWe can all agree that products are not universally well-liked. Some like salt, some like sweet; some like strong fragrance, others prefer a clean, fragrance-free product. Historically, creating segments of consumers with different sensorial profiles has been a real challenge, involving multi-day testing with large number of products. Ipsos' new streamlined approach refines the number of products each respondent tests, making this sensorial segmentation much more efficient.

Read more about Sensory Spatial Segmentation here

 

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