Market Research

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.

Malaysia is still taking a day at a time whilst South East Asia neighbours are adapting to the new way of life.

Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

This global study highlights our misperceptions about the economy, population, the environment and other key issues.

Ipsos' latest Perils of Perception study shows which key facts the online public in Malaysia and 36 other countries get right about their society - and which they get wrong. Now in its fifth year, the survey aims to highlight how we're wired to think in certain ways and how our environment influences our (mis)perceptions.

Malaysian didn't quite get it right, and tend to be over apprehensive.

New Ipsos study finds three quarters of Malaysians say they can spot fake news, but half of them admit they have discovered stories to be fake after they believed them to be true.

Former Nielsen senior executive joins Ipsos to accelerate growth

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

Ipsos announces new managing director in Malaysia on 1st June 2018 - Arun Menon