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The Impact of GST
Over half of Malaysians have been impacted by GST when it comes to their shopping behaviour.
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4 Reasons To Do ‘In-The-Moment’ Research
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience.
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Are Your Customers Working Too Hard?
Optimise the customer: Company Effort Ratio to maximize Loyalty
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Thailand is expecting to be the leader
Over the past 3 years, medical device companies in Thailand performed well from both revenue and net profit perspective. Thailand is expecting to be the leader of Healthcare and medical device market in ASEAN.
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How Healthy is the Urban Malaysian?
While 90% of Urban Malaysians say they have no major health issues, almost half (48%) suffer from some minor health issues.
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Ipsos Celebrates 40 years of Research Insights
The French Market Research company celebrates their 40th Anniversary with events in their 87 global offices, including Malaysia.
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Geared for Health: Asean’s Growing Medical and Healthcare Industry
Take a look at Asean’s growing medical and healthcare industry, and the factors that will support the growth of this sector…
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Omni-Channel Shoppers: An Emerging Retail Reality
Retail marketing is changing. Today, success means connecting with your most important customer. With whatever device consumers are using today, how do we effectively reach this group of shoppers?
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Leadership Transition in Singapore & Malaysia
Effective 8 April 2015, Joseph Chua, Healthcare Leader of SiMa and Katharine Davis, Marketing Leader and Executive Director of Malaysia, will take on the roles of Managing Director of Singapore and Malaysia respectively.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.