Brands

Ipsos Ramadan Treats
Consumers Publication

Ipsos Ramadan Treats

In the Ipsos Ramadan Treats report, the team uncovered how consumers are leveraging digital solutions to manage Ramadan expenses, social media's influence on meal preparation and breaking-fast trends and also which brands are capturing the hearts and screens of consumers during Ramadan.
Staying close to your customers | Ipsos
Customer Experience Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
Old man wearing mask | Ipsos | Covid-19 | Coronavirus
Brands Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
Brand Growth: More People, More Often or Both?
Brands Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Getting Brand Assets Right
Brands Publication

Getting Brand Assets Right

Leveraging your distinctive brand identity to grow your brand.
Audience Measurement 5.0 - Pushing the Boundaries
Audience Measurement Publication

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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