Shopper


Mystery Shopping Publication

Designing a ‘Smarter’ Mystery Shopping Program

Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.
Shopper Publication

Omni-Channel Shoppers: An Emerging Retail Reality

Retail marketing is changing. Today, success means connecting with your most important customer. With whatever device consumers are using today, how do we effectively reach this group of shoppers?
Shopper Survey

How Malaysians Shopped in 2014

An Ipsos & SSI study indicates that Malaysians have spent more money in 2014 than the year before and that private-label brand spending is on the rise