Society

Our latest survey reveals that Malaysians are showing less negativity about the state of the country. The proportion of those who believe the country is in decline has decreased by 12%, while the number who feel that society is broken has fallen by 3%.

Our latest survey indicates that Malaysians generally hold a positive view of Artificial Intelligence (AI). Beyond expressing excitement for its use, 3 out of 4 Malaysians believe that AI has significantly changed their daily life in the past 3 to 5 years.

Our Ipsos Trust Track 2024 data reveals a significant shift in Malaysian consumer trust towards corporations. After three years of stability at 56 (2021-2023), overall trust has declined by 7pt in 2024. This year has seen a continuation of boycotts, impacting trust in corporations.

Our latest survey data reveals that 77% of Malaysians report feeling happy, surpassing the global average. This suggests a positive outlooks on life among Malaysians.

International Women’s Day is celebrated annually to champion the achievement of women and to advocate gender equality. This year's theme, 'Accelerate Action,' calls us to not only recognise progress, but also to actively engage in overcoming the remaining barriers to gender equality.

The positive growth of Malaysian economy and the stable inflation in 2024 has contributed to a favourable consumer outlook. Our survey data reveals that the Malaysian Consumer Confidence Index in January 2025 has surged by 4% compared to a year ago. Notably, our index surpasses the global average, as well as Japan and South Korea, suggesting that Malaysian consumers are more optimistic about their economic prospects than our regional counterparts.

The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.

2024 marked a year with mix sentiment for Malaysians. Our latest global survey shows that while experiencing a 4% decline in negative sentiment compared to 2023, there is still 55% of Malaysians who think that 2024 was a bad year. Malaysians are also expecting higher inflation and taxes. This indicates a feeling of uncertainty about the economy and public health among the people.

As 2024 began, there was a sense of guarded optimism - 70% expected a better year than the last.

Yet, a sobering reality loomed: 81% anticipated rising global temperatures, seven in ten foresaw ongoing conflict in Ukraine, and the cost of living remained a pressing challenge.

Don’t miss out our final KEYS broadcast of the year as we will be taking time out to think about what we learned from the story of 2024 and going on the lookout for clues as to what 2025 has in store.