Society

Across 31 countries, half of people identify inequality as one of the most important problems facing their society.

Across 32 countries, the average age at which people say “old age” begins is 66. Despite the world's ageing population, perceptions of ageing itself have remained largely unchanged since 2018. However, Malaysians stand out as an exception.

Our latest survey reveals that Malaysians are showing less negativity about the state of the country. The proportion of those who believe the country is in decline has decreased by 12%, while the number who feel that society is broken has fallen by 3%.

Our latest survey indicates that Malaysians generally hold a positive view of Artificial Intelligence (AI). Beyond expressing excitement for its use, 3 out of 4 Malaysians believe that AI has significantly changed their daily life in the past 3 to 5 years.

Our Ipsos Trust Track 2024 data reveals a significant shift in Malaysian consumer trust towards corporations. After three years of stability at 56 (2021-2023), overall trust has declined by 7pt in 2024. This year has seen a continuation of boycotts, impacting trust in corporations.

Our latest survey data reveals that 77% of Malaysians report feeling happy, surpassing the global average. This suggests a positive outlooks on life among Malaysians.

International Women’s Day is celebrated annually to champion the achievement of women and to advocate gender equality. This year's theme, 'Accelerate Action,' calls us to not only recognise progress, but also to actively engage in overcoming the remaining barriers to gender equality.

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The positive growth of Malaysian economy and the stable inflation in 2024 has contributed to a favourable consumer outlook. Our survey data reveals that the Malaysian Consumer Confidence Index in January 2025 has surged by 4% compared to a year ago. Notably, our index surpasses the global average, as well as Japan and South Korea, suggesting that Malaysian consumers are more optimistic about their economic prospects than our regional counterparts.