Sports


Consumer Behaviour Publication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
Sports Survey

Global Attitudes Towards the FIFA World Cup 2018 in Russia

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.