Customer Experience


CX Signals: Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews

Harness the power of social media and reviews to help improve your Customer Experience (CX).

What keeps CX and EX leaders up at night?

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.
Mystery Shopping Publication

Getting Started With Mystery Shopping

Discover Ipsos’s key ingredient to your CX and commercial success
Customer Experience Publication

CX Global Insights 2025: Unlocking the Future of Customer Experience

Elevate Your CX Strategy with Data-Driven Insights
Customer Experience Publication

Bring your personas to life with CX PersonaBot

Design experiences with the customer at heart
Customer Experience Publication

The Employee Customer Ripple Effect

Doing the right thing by employees is doing the right thing by customers
Customer Experience Publication

Introducing Ipsos’ newly updated CX Maturity Assessment, and CX Roadmap

How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?
Customer Experience Publication

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Affluent Publication

Three key learnings on luxury and sustainability

Discover the three key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts