Current Ipsos Surveys in Field
Ipsos is currently running several major social research surveys. Information about them is presented below. If you have been invited to take part and would like more information, or would like to book an appointment, please contact [email protected]

Testing an online version of the New Zealand Health Survey
Ipsos is partnering with the Ministry of Health to test an online version of the New Zealand Health Survey (NZHS). This shortened, online version of the survey will help determine if online surveys are a viable option for future NZHS data collection. A small, randomly selected group of New Zealand households will be invited to participate. Your feedback is crucial to improving the NZHS experience for all participants
Youth Health and Wellbeing Survey 2025
The Youth Health and Wellbeing Survey 2025 (YHWS 2025) is the largest and most comprehensive survey of young people aged 13-19 in Aotearoa, New Zealand. It has been running for the last 25 years and you might have heard of it as either as the Youth2000 survey series or the What About Me? Survey.
With up to 8000 participants, we aim to capture all the diverse voices and experiences of young New Zealanders. All young people will complete the anonymous survey on a touch-screen tablet, completed in the presence of a Youth Worker. This helps researchers and the government understand the lives and challenges young people are facing and ways to improve them. The survey is funded by the Ministry of Social Development. Data Collection will take place between March – September 2025.
For more information and survey results, please visit www.msd.govt.nz/YHWS
New Zealand Health Survey
Ipsos (formerly CBG) is currently in the fourteenth year of data collection for the continuous New Zealand Health Survey (NZHS) funded by the Ministry of Health. The survey collects vital information on a wide range of topics including health behaviours and risk factors, acute and long term conditions, health status and health service use. The survey consists of a core set of questions that repeat every year. These core questions are then supplemented by a set of rotational modules that change each year in July.
For more information and survey results, please visit the Ministry of Health website.
Child and Youth Mental Health Survey
Ipsos is being funded by the Ministry of Health to conduct a vital study to evaluate existing child and youth mental health survey tools and ensure they are appropriate for the New Zealand context. By testing these tools, we can ensure they are effective and culturally appropriate.
The results will help the Ministry identify tools that could be used in further studies on the prevalence of mental health conditions among children and young people in New Zealand.
Data collection will be taking place across 2024 and early 2025.
New Zealand Household Travel Survey
The Household Travel Survey (HTS) collects information about day-to-day household travel in New Zealand - such as, how, where, when and why we travel. The results provide insights into the travel patterns and choices of New Zealanders - information which is vital for developing transport policy including road safety, transport systems, walking and cycling. Since October 2015, Ipsos (formerly CBG) has been undertaking the fieldwork for the Ministry of Transport to collect data for the new continuous travel survey using GPS technology and online forms.
For more information and survey results, please visit the Ministry of Transport website.
New Zealand Crime & Victims Survey
In 2017, Ipsos (Formerly CBG) was contracted by the Ministry of Justice to design and implement a new continuous crime and victimisation survey to replace the New Zealand Crime and Safety Survey (fieldwork last administered in 2014 by CBG). Evidence indicates that around 70% of crime against individuals and households is not reported to the Police. Accordingly, the redesigned New Zealand Crime and Victims Survey (NZCVS) aims to fill this gap by providing a national representation of the experience of crime for those aged 15 years and over. Ipsos now runs NZCVS on a continuous basis with in-depth modules changing each year.
For more information and survey results, please visit the Ministry of Justice website.
iSOoTH Kids Sore Throat Study
The iSOoTH Study is an innovative research venture delving into the realm of sore throats, uncovering the prevalence of Strep A infections, scientifically known as pharyngitis. This study will result in a leap forward in the development of a vaccine for Strep A bacteria, commonly referred to as 'Strep' or 'Strep Throat.'
The study involves 500 children aged 3 to 14 years and is being conducted by Ipsos (formerly CBG) on behalf of the University of Auckland.
During this study's course, a dedicated research nurse from Ipsos will collect throat swabs, finger-prick blood samples, and saliva specimens from participants at three intervals. Additional samples will be gathered if a participant reports a sore throat and subsequently tests positive for Strep A.

The H. pylori in Aotearoa New Zealand (HPANZ) study
This study looks at how common Helicobacter pylori is amongst New Zealanders. The University of Otago is inviting people to participate in this study.
H. pylori is a bacteria that many people have in their stomach. In a small number of people, it can cause stomach problems such as inflammation and ulcers. Over a long time, this can increase the risk of stomach cancer, usually later in life. The good news is that H. pylori is easy to treat, and antibiotics can get rid of H. pylori for most people. This study will see who has H. pylori infection and whether having the infection overlaps with other risk factors for stomach cancer.
Getting a better understanding of how many people in Aotearoa New Zealand have H. pylori is an important step in planning future stomach cancer prevention measures in Aotearoa New Zealand and improving how we test and treat for H. pylori infection.
The study is being conducted by the University of Otago in conjunction with Ipsos. Further information is available on the University of Otago website.