Insights Hub

All content

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  Ipsos Update Publication

  Ipsos Update – December 2025

  Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  03.12.25
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  Mystery Shopping Survey

  Mystery shop essentials: Confidence built on evidence

  Brands spend millions crafting their image, messaging, and managing customer journeys; yet the ultimate success or failure hinges on everyday interactions that remain unseen.

  05.11.25
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  Education Publication

  Exploring education, youth wellbeing, and digital Life

  Mental health number one challenge facing young people today; strong support for social media ban for under-14s

  05.10.25
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  Inflation Survey

  Ipsos NZ Issues Monitor - August 2025

  New Zealanders’ concern about cost of living significantly increases; and concern for unemployment at highest level in five years

  29.08.25
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  Artificial Intelligence Survey

  Understanding Aotearoa New Zealand: The Ipsos AI Monitor 2025

  Ipsos New Zealand has released the findings of a new 31-country AI Monitor. This study of more than 24,000 people across 31 markets reveals a complex and often contradictory relationship between humans and artificial intelligence (AI). New Zealanders remain one of the populations most nervous about products and services using AI in the world, despite our understanding of the technology growing year-on-year.

  01.08.25
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  Innovation Publication

  Ignite Growth with Collective Innovation

  Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

  27.06.25
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  Issues Monitor Survey

  Ipsos NZ Issues Monitor June 2025

  Ipsos New Zealand has released the 28th edition of the Ipsos Issues Monitor which tracks the issues most important to New Zealanders today and which political parties are best able to manage them.

  18.06.25
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  Environment Survey

  ESG Priorities for Corporates and Organisations

  Meeting citizen-consumers where they are and addressing their needs

  10.06.25
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  Mystery Shopping Publication

  Getting Started With Mystery Shopping

  Discover Ipsos’s key ingredient to your CX and commercial success

  23.05.25
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  Customer Experience Publication

  CX Global Insights 2025: Unlocking the Future of Customer Experience

  Elevate Your CX Strategy with Data-Driven Insights

  23.05.25
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  Customer Experience Publication

  Bring your personas to life with CX PersonaBot

  Design experiences with the customer at heart

  23.05.25
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  Customer Experience Publication

  The Employee Customer Ripple Effect

  Doing the right thing by employees is doing the right thing by customers

  23.05.25