Insights Hub

All content

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  Artificial Intelligence Survey

  Understanding Aotearoa New Zealand: The Ipsos AI Monitor 2025

  Ipsos New Zealand has released the findings of a new 31-country AI Monitor. This study of more than 24,000 people across 31 markets reveals a complex and often contradictory relationship between humans and artificial intelligence (AI). New Zealanders remain one of the populations most nervous about products and services using AI in the world, despite our understanding of the technology growing year-on-year.

  01.08.25
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  Social Issues Survey

  Current Ipsos Surveys in Field

  Ipsos is currently running several major social research surveys. Information about them is presented below. If you have been invited to take part and would like more information, or would like to book an appointment, please contact [email protected]

  01.07.25
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  Innovation Publication

  Ignite Growth with Collective Innovation

  Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

  27.06.25
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  Issues Monitor Survey

  Ipsos NZ Issues Monitor June 2025

  Ipsos New Zealand has released the 28th edition of the Ipsos Issues Monitor which tracks the issues most important to New Zealanders today and which political parties are best able to manage them.

  18.06.25
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  Environment Survey

  ESG Priorities for Corporates and Organisations

  Meeting citizen-consumers where they are and addressing their needs

  10.06.25
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  Mystery Shopping Publication

  Getting Started With Mystery Shopping

  Discover Ipsos’s key ingredient to your CX and commercial success

  23.05.25
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  Customer Experience Publication

  CX Global Insights 2025: Unlocking the Future of Customer Experience

  Elevate Your CX Strategy with Data-Driven Insights

  23.05.25
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  Customer Experience Publication

  Bring your personas to life with CX PersonaBot

  Design experiences with the customer at heart

  23.05.25
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  Customer Experience Publication

  The Employee Customer Ripple Effect

  Doing the right thing by employees is doing the right thing by customers

  23.05.25
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  Global Trends Publication

  Portrait of a Futurist

  What do futurists believe, and how do their views differ from the typical global citizen?

  30.04.25
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  Brands Publication

  The Rising Tide of Private Labels: How name brands can stay afloat

  By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

  30.04.25
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  Social Media Publication

  Decoding Misinformation: Why we fall for fake news

  Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

  30.04.25