Insights Hub

All content

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  Environment Survey

  ESG Priorities for Corporates and Organisations

  Meeting citizen-consumers where they are and addressing their needs

  10.06.25
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  Mystery Shopping Publication

  Getting Started With Mystery Shopping

  Discover Ipsos’s key ingredient to your CX and commercial success

  23.05.25
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  Customer Experience Publication

  CX Global Insights 2025: Unlocking the Future of Customer Experience

  Elevate Your CX Strategy with Data-Driven Insights

  23.05.25
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  Customer Experience Publication

  Bring your personas to life with CX PersonaBot

  Design experiences with the customer at heart

  23.05.25
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  Customer Experience Publication

  The Employee Customer Ripple Effect

  Doing the right thing by employees is doing the right thing by customers

  23.05.25
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  Global Trends Publication

  Portrait of a Futurist

  What do futurists believe, and how do their views differ from the typical global citizen?

  30.04.25
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  Brands Publication

  The Rising Tide of Private Labels: How name brands can stay afloat

  By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

  30.04.25
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  Social Media Publication

  Decoding Misinformation: Why we fall for fake news

  Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

  30.04.25
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  Environmental, Social and Governance (ESG) Survey

  Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

  Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

  17.04.25
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  Climate change Survey

  Ipsos Aotearoa New Zealand - People and Climate Change Report 2025

  New Zealanders’ concern over impact of climate change and perceived importance of climate action declining. Ipsos New Zealand has released the findings of a new 32-country study for Earth Day, perceptions of the risks facing us from the climate crisis as well as where is the responsibility for greater action.

  16.04.25
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  Inflation Survey

  Understanding Aotearoa New Zealand - Cost of Living Report 2025

  According to latest Ipsos Aotearoa New Zealand Report, New Zealanders are still finding it tough financially; little reprieve expected in the next 12 months, with 1 in 4 finding it difficult to manage financially.

  13.04.25
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  Mental Health Survey

  AXA Mind Health Report : Mental health continues to deteriorate around the world

  Mental health around the world continues to deteriorate according to the fifth edition of the AXA Mental Health Report. The study, conducted in collaboration with Ipsos, aims to identify mental health and well-being issues around the world in order to develop solutions to alleviate them. Ipsos surveyed 17,000 people from 16 countries across Europe, the United States and Asia.

  07.04.25