Global market and opinion research specialist | Ipsos

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers...

31 May 2019

Ipsos Update - June 2019

June’s edition of Ipsos Update presents our latest research and white papers on...

3 June 2019

Designing a better mystery shopping programme

A seven-step guide for organisations to derive more value from a better mystery...

31 May 2019

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Ipsos New Zealand appoints Amrutha Murthy as a Director, leading Customer Experience

Ipsos New Zealand Managing Director, Carin Hercock, today announced the appointment of Amrutha Murthy as a Director leading Customer Experience for the market research company.

16 November 2018 Customer Experience

For the Love of Money? Motivation and engagement in Online Research Communities

A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.

29 May 2019

Ipsos Creative Excellence new video sparks Creativity

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

20 March 2019 Advertising

New Zealand Issues Monitor - Concerns about housing grow

New Zealanders’ concerns about housing issues grow, while New Zealanders are also feeling more positive about the Labour-led government compared to last year when National was in power.

13 September 2018 Issues Monitor

Women in Society today

Global study find that majority of men acknowledge that gender equality can only be achieved with men’s support, however half think they are being expected to do too much

5 March 2019 Women

Ipsos

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? I… https://t.co/JC2Gv1MQyu

11:21 PM - 16 June 2019

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