Brand Image

Brand growth in times of crisis
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Unlocking the Value of Reputation
Corporate Publication

Unlocking the Value of Reputation

The definitive link between corporate reputation and better business efficiency.
Brand Growth: More People, More Often or Both?
Brand Portfolio Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Ipsos/Google Advertising Attention Research
Advertising Publication

Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention

Data suggests visual attention to advertising on YouTube mobile is higher than on TV.