Speed Up with Synthetic

Accelerate product development with synthetic consumers

Ipsos Synthetic Data for Product Testing

Synthetic data is about to change the world

It’s already revolutionizing industries, from healthcare to financial services to automotive, enabling simulations and data augmentation.

At Ipsos, we believe synthetic data unlocks new opportunities in market research, especially in product testing, leading to faster product launches with richer insights.

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Synthetic data offers a variety of exciting use cases

Ipsos’ Innovation practice focuses on data boosting as the most practical path for product testing, paving the way for precise results.



Brands can accelerate product testing with validated synthetic consumers

Trust and validation are key when using synthetic data to deliver real business value and accelerate growth. 

Ipsos’ synthetic data application is expertly crafted to accelerate product development and boost decision-making without compromising rigor.

  • Speed up product testing by up to 50%. Boost agility, enabling faster market entries.
  • Gain 100% richer insights into sub-groups. Uncover detailed preferences and needs that traditional sampling can't provide.
  • Achieve 20%-60% cost savings. Maximize research ROI and allocate budgets to other vital projects.


Tap into Ipsos’ world-leading product testing expertise to accelerate cycles with fully validated insight. 

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For further reading, dive into our Ipsos Views on Synthetic Data:

Powering Product Testing with Synthetic Data

Today, many businesses remain uncertain about the quality of synthetic data or how to evaluate it.

The Power of Product Testing with Synthetic Data bridges these gaps, with synthetic data applications for faster and smarter product testing.

Read our Ipsos Views to discover how synthetic data can help your brand save costs, enhance agility and gain deeper insights in product testing.
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Embracing Synthetic Data Responsibly

Ipsos’ introduction to synthetic data to help you make sense of the current landscape and what the future may hold. 

We hope it will help you form an objective opinion of synthetic data, demonstrate both its potential and its risks, and refine the questions you need to ask yourself and your partners before you start considering it.

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