Discover how to unleash the magic of advertising with Ipsos

Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity.


Discover our solutions


We are communication experts who combine art, science, and knowledge to help our clients achieve their business goals through creative excellence. We cover the entire creative development process to bring back the magic. We are enablers of great creative and are proud when our clients produce award winning and best-in-class advertising.

At Ipsos, we are the number one company world-wide in covering the entire creative development process, starting from the initial insight exploration to big idea assessment, early screening of territories, storyboards, to evaluation and qualification of the campaign ensuring the best ROI is delivered for the brand prior to airing, and finally the monitoring of its impact in-market.

Creative Excellence guidelines during Covid-19 challenges | Ipsos Covid-19: the creative fight back | Ipsos Burger King continue to break the rules with risky creative, but how effective is their latest effort? | Ipsos The power of you | brand assets | media | Ipsos

Top insights on Creative Excellence

We d̶o̶n̶'̶t need to talk about ads | Ipsos Measuring the value of personalised digital creative Acceleration | Web and mobile technology | going faster |  Ipsos Be bold, be creative, do research | Ipsos 

Selling creative research short | Ipsos Last Impressions also count | Ipsos Should brands try to change the world? | Ipsos 

Superbowl LV Ad Awards The Most Engaging Ads of Super Bowl LIV: Doritos, Google, Michelob Ultra | Ipsos Driving the Path to Successful Super Bowl Auto Advertising