Brands

Ipsos Update – October 2025
Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update - August 2020
Ipsos Update Publication

Ipsos Update - August 2020

A monthly round-up of Ipsos research and analysis from around the world.
How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
individual behaviour and culture during coronavirus pandemic | Ipsos
COVID-19 Publication

The role of culture in a global crisis

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
The Forces of Customer Experience | Ipsos
Coronavirus Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.
Woman drops off a package | Brands | Coronavirus world | Ipsos
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
Staying close to your customers | Ipsos
Customer Experience Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Old man wearing mask | Ipsos | Covid-19 | Coronavirus
Coronavirus Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
why distinctive brand assets are a driving force of creative effectiveness | Ipsos | media
Media Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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