Consumers


Innovation Publication

The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
Reputation Publication

Unlocking the Value of Reputation

The definitive link between corporate reputation and better business efficiency.
Food & Beverage Publication

‘Natural’ food: What Does it Mean to Consumers?

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

Ipsos Launches Product Intelligence

Socialised product evaluations via user ratings and reviews.
Brands Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Brands Publication

Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
Innovation Publication

The Future of Mobility - On the Road to Driverless Cars

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.