Consumers

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

Revisiting brand-building during the COVID-19 pandemic.

Consumer views on the second-hand market and sustainability in the fashion industry.

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.

Survey finds people value privacy and compensation over the benefits of sharing data.

Why now is the moment for sustainable packaging in Japan.

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?