Creative Assessment

Creative|Spark

Creative|Spark is a new creative assessment service and an evolution of ASI:Connect (copy testing). Creative|Spark captures realistic attention metrics in a distracted environment and observes the reality of how people make choices. It draws from multiple scientific disciplines to measure a range of thoughts, feelings and emotions. With a sales-validated Creative Effect Index, facial coding as standard, and utilising the latest techniques in text analytics and machine learning, Creative|Spark provides deep holistic diagnostics to unleash great creative so you can spark your business. Creative|Spark Digital also places creative in digital platforms so advertisers can evaluate and optimise their creative live in digital context.

The solution is offered in a range of options from self-serve to full service allowing you to get results in as little as 24 hours. Read more

Ipsos offers a unique measure of attention based on real-life exposure to ads, as well as observed brand effect metrics with sales validated KPIs combining conscious and non-conscious consumer responses. We provide the world-leading measure of attention, employing Behavioural Science principles of cognitive load. Our platform enables a flexible and agile testing of multiple or single assets in a menu-based approach from basic to advanced.

Discover how to unleash the magic of advertising with Ipsos:

Take a look at our Creative Corner videos where Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.

Wherever you are within the creative assessment process, Creative Excellence at Ipsos is here to help you confidently navigate the creative journey and fuel your brand growth.