In the latest Creative Corner video Shaun Dix, Creative Excellence Global Leader at Ipsos, is joined by Gillian Drewett, Global Head of Offer and Innovation for Brand Health Tracking and Adam Sheridan, Creative Excellence Global Head of Products and Innovation to discuss the latest scientific understanding of how people process information and make decisions. Questioning the accepted view of System 1 and System 2, the team discuss how brand choice is more complex and nuanced. Listening to this video, you will discover how a more holistic framework that measures consumers’ thoughts, feelings and emotions can improve advertisers’ chances to achieve business effects with creative/advertising and drive better business results. Find out more in this video:
In this Creative Corner Christmas 2020 video Shaun Dix - Creative Excellence Global Leader at Ipsos, is joined by Creative Excellence experts around the world to discuss a range of Christmas adverts just tested with Creative|Spark. The team chat about how the adverts perform in the specific context of Christmas and Covid-19.
Listening to this video cast, you’ll learn about what’s behind effective Christmas creative. Find out more in this video:
In this Creative Corner video Shaun Dix - Creative Excellence Global Leader at Ipsos, Traci Alford - CEO of Effie worldwide and Pedr Howard - Chief Strategy Officer at Ipsos USA discuss Creative Effectiveness in the context of the release of the Effie 2019 report and the announcement of the Effie 2020 winners. Listening to this video cast, you’ll learn about what makes an Effie gold winner. The speakers share their insights on the drivers of effective creativity and their personal take-aways and favourite ads.
Check out the Effie report powered by Ipsos and watch the video: