Customer Experience | Ipsos
Customer Experience

Customer Experience

Delivering a Return on Customer Experience Investment.

Customer Experience (CX) is the sum of every interaction a customer – whether consumer or B2B – has with an organisation, including their overall brand experience. It’s about perceptions and experiences – past, present and future intentions; emotional and functional – across every touchpoint and channel. Evidence has shown that companies which get CX right reap the financial rewards. CX is the new battleground and is top of every CEO's agenda, yet we know organisations still have much to do in the CX space and it's difficult to get it right.

We help our clients navigate these challenges, to design and deliver customer experiences which lead to profitable growth. By retaining customers and recovering those at risk, growing share of spend, increasing advocacy and driving up operational efficiency we deliver a ‘Return on Customer Experience Investment (ROCXI)’.

Return on Customer Experience Investment (ROCXI) | IpsosWe help organisations at all stages of the CX measurement and management process.

Ipsos CX offer framework

Learn more about Voice of the CustomerCustomer Experience Analytics and Customer Experience Advisory.

To read our latest CX white papers, head to ‘Innovation & Knowledge’.

To listen to our Customer Perspective podcast, head here.