Labs | Creative Development | Ipsos UU
Ipsos UU - Qualitative


Build the campaign strategy.


Accelerate creative development with same-day insights, bringing understanding of how people experience the creative and how to optimise communication ideas and executions.

Creative|Labs is an integrated quant-qual advertising research augmented by neuroscience and is designed to fuel creativity early in the process to maximise advertising investment by revealing the 'what', the 'why' and the 'how'.

Our collaborative hothouse strengthens confidence amongst all clients’ stakeholders (advertising agency, marketing teams, insights teams) by facilitating communication decisions and alignment. Creative|Labs are now available in person or online for increased agility. Read more

Creative Development playbook

We offer a selection of dedicated services, online and in person, to explore and uncover insights generation, ideas and early creative. We help brand teams and agencies all along the creative development process to:

  • curate knowledge that can serve as a springboard to inspire new communication territories
  • observe people to reveal great insights
  • find how the brand can play and fuel creativity further to push the boundaries and find the sweet spot.

Our Creative research experts will help your teams find and nurture big ideas and unleash the creative expressions which can best bring the idea to life.