Our solutions

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Market Strategy & Understanding

Market Strategy & Understanding
What to Know
Uncover what people say, feel, and do
Consumers & Brands
  • Shopper
  • Usage & Attitude
  • Consumer Behaviour
  • Marketing
  • Market Research
Market Strategy & Understanding
Where to Play
Identify and prioritize opportunities
Consumers & Brands
  • Consumers
  • Shopper
  • Segmentation
  • Marketing
  • Market Research
Market Strategy & Understanding
How to Win
Optimize brand positioning and assets
Consumers & Brands
  • Marketing
  • Environmental, Social and Governance (ESG)
  • Market Research

Innovation

Innovation
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Consumers & Brands
  • Innovation
  • Artificial Intelligence
  • Product Innovation
  • Online Research
  • Market Research
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Testing
  • Innovation
  • Product Innovation
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • Package Testing
  • Innovation
  • Product Innovation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • Product Innovation
  • Forecasting
Innovation
Collective Innovation
Innovate with the collective intelligence of Ipsos HI+AI experts and solutions.
Consumers & Brands
  • Innovation
  • AI
  • Artificial Intelligence

Creative Excellence

Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Communication
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumers & Brands
  • Communication
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Communication

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Measurement
  • Brand Equity
  • Tracking
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity
  • Brand Measurement

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Data Analytics
  • Analytics
Ipsos MMA
Unified Marketing Measurement & Optimization | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Multichannel
  • Analytics
  • Data Analytics
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Media
  • Marketing
  • Analytics
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing
  • Analytics

Strategy3

Strategy3
Ipsos Strategy3
Strategy that is ready for the real world of today and tomorrow.
Consumers & Brands
  • Marketing
  • Strategy
  • Analytics

Channel Performance

Channel Performance
Channel Sizing
Size channels and market share … to inform channel entry and growth strategy.
Consumers & Brands
  • Retail
  • Analytics
  • Shopper
Channel Performance
Channel Performance
Real people going to real places, to deliver real impact … driving real performance improvement.
Consumers & Brands
  • Shopper
  • Mystery Shopping
  • Retail
  • Artificial Intelligence
Channel Performance
Channel Measurement
We inspect what you expect … to ensure compliance with brand standards.
Consumers & Brands
  • Mystery Shopping
  • Customer Experience
  • Strategy
  • Shopper

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Simstore
  • Shopper
  • Market Research
  • Online Research
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Simstore
  • Shopper
  • Market Research
  • Online Research
  • Innovation
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Simstore
  • Shopper
  • Market Research
  • Online Research
  • Package Testing
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Simstore
  • Shopper
  • Market Research
  • Online Research
  • Planogram
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Simstore
  • Shopper
  • Market Research
  • Online Research
  • Price
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Simstore
  • Shopper
  • Market Research
  • Online Research
  • Assortment

Public Affairs

Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public opinion
  • Government
  • Environment
  • Politics
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Public opinion
  • Society
  • Market Research
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Public opinion
  • Politics
  • Market Research
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Public opinion
  • Market Research
  • Online Research
  • International
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Public opinion
  • Market Research
  • International
  • Trends & Prospective
  • Syndicated Surveys

Corporate Reputation

Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employees
  • Employee Engagement
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • CSR
  • Stakeholder
  • Stakeholder Research

Healthcare

Healthcare
Inspiring Better Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision...
Doctors & Patients
  • Healthcare
  • Market Research

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Qualitative
  • Online Research
Ipsos UU - Qualitative
Communities
Engaging online environments for real-time human insights.
Capabilities
  • Communities
  • Qualitative
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture, communicated through film.
Capabilities
  • Ethnography
  • Qualitative
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Capabilities
  • Qualitative
  • Co-creation
  • Gamification
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Qualitative
  • Insights
  • Workshop
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Qualitative
  • Communication
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Curation
  • Qualitative
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • Panels
  • Market Research
  • Online Research

Ipsos Synthesio

Ipsos Synthesio
Consumer Intelligence by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Social Listening
  • Social Media
Ipsos Synthesio
Applied AI & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Capabilities
  • Social Media
  • Analytics
  • Big Data
Ipsos Synthesio
Consultancy Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social Listening
  • Social Media
  • Trends & Prospective

Observer

Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Data Collection
  • Data Analytics
  • Consumers
  • Market Research

Ipsos.Digital Platform

Ipsos.Digital Platform
Ipsos.Digital Platform
World-class market research in the blink of an eye
Capabilities
  • Digital
  • Online Research
Ipsos.Digital Platform
FastFacts
Get fast answers to virtually any business question with Ipsos.Digital’s ad-hoc survey solution
Capabilities
  • Market Research
  • Online Research
  • Digital

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
  • Television
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Audience Measurement
  • Radio
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Audience Measurement
  • Newspaper
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
  • Cross Media
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
  • Advertising
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Audience Measurement
  • Digital
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
  • Big Data
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement
  • Syndicated Surveys
  • Affluent Survey
  • Brand Influencers
  • Key Influencers

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Media Measurement
  • Media

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
  • EFM
  • CRM
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • CRM
  • Customer Experience
  • NPS
  • Employees
  • EFM
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • Analytics
  • Data Analytics
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
  • Strategy

Omnibus

Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Data Collection
  • Online Research
  • Omnibus
  • Face to Face
  • Telephone Surveys

Automotive and Mobility Development

Automotive and Mobility Development
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Customer Satisfaction
  • Customer Experience
  • Market Research
Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Car Clinic
  • Trends & Prospective
  • Virtual Reality
  • Neurosciences
  • Automotive
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Car Clinic
  • Innovation
  • Virtual Reality
  • Quantitative
  • Qualitative
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • Car Clinic
  • User Experience
  • Automotive
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Car Clinic
  • Qualitative
  • Quantitative
  • Automotive

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Behavioural Science
  • Neurosciences
  • Science

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Data Collection
  • Methodology
  • Panels
  • Telephone Surveys
  • Online Research