[Event] Bringing Life to Life
Effecting actionable strategies with our consumers and audiences begins from applying an empathetic lens on their context and their culture.
Join us in an exclusive event with Ipsos UU, our Qualitative Research specialists at the Asian Civilisations Museum for an afternoon of reflection, immersion, and inspiration.
This is a multi-format event that will begin with lunch. Vegetarian and Halal options will be available. Part of the programme will also include a short walking tour in the museum. When registering for the event, please let us know in the remarks section if mobility assistance is needed.
Programme
12.00 to 1.00 pm : Lunch
1.00 to 2.00 pm: Part 1: Building an empathetic organization – How to create value for the people you serve
2.00 to 2.15 pm: Break
2.15 to 3.30 pm: Part 2: Being Woman – How Culture Shapes What it Means to be Modern-day Woman in SEA (Museum Walk & Presentation)
3.30 to 3.45 pm: Break
3.45 to 4.30 pm: Part 3: Navigating the science of human behaviour – An interactive workshop
4.30 pm: Event Concludes
Presentation Synopses
Part 1 – Hosted by
Jacquie Matthews, Global CEO, Ipsos UU
Anvaya Sharma, Director, Ipsos UU, Singapore
Building an empathetic organization – How to create value for the people you serve
(Dramatic Presentation)
The human behind the number has undergone several shifts in recent times There is a greater need to connect with consumers to drive authentic, local, and up to date understanding, which will help to craft marketing and product strategies.
By stepping in the shoes of the Gen Z, the differently abled, the homemaker, and the new age shopper, we will bring out the human tensions of the people you serve. To create value through innovation, inspirational communication, and policy.
Part 2 – Hosted by Radhecka Roy, Global Service Leader, Strategic Curation, Ipsos UU
Being Woman – How Culture Shapes What it Means to be Modern-day Woman in SEA
(Museum Walk & Presentation)
When it comes to women empowerment – all women want the same thing, right? Wrong!
Gender identity, what it means to be a woman – takes different meaning, shaped by different cultures. Come and learn about the overarching tensions women face today in the Freedom vs Equality tug of war and how this manifests in each of the SEA cultures for women today. Understanding the cultural nuances can help marketing initiatives transfer more seamlessly across different cultures.
This segment also includes a guided tour of the museum’s gallery, showcasing masterpieces and systems of Faith and Beliefs in Asia, and their various origins.
Part 3 – Hosted by
Sue Phillips, Global Service Leader, Insights for Impact
Ajay Bangia, Global Scale Leader, Ipsos UU
Amit Gulwadi, Director, Ipsos UU & Social Intelligence Analytics, Singapore
Navigating the science of human behaviour – An interactive workshop
Governments, businesses and individuals are all interested in behaviour change. It has become increasingly important as the familiar methods of changing behaviour have been challenged. Traditional levers of influence for brands, such as TV advertising, have weakened as media channels have proliferated.
In this interactive workshop, we will showcase the Ipsos Behavioural Science framework through a topic that, for many of us, is close to our hearts and stomachs!
In reaching our fitness goals, we often believe that will power alone will drive us to exercise regularly, eat healthily, manage stress etc. But we know that our will power alone does not enable us to exercise more. Behaviours are rooted in habits and habits are difficult to change. Through this workshop, learn about strategies and mechanisms to bring about behaviour change that will help you be more fit, and gain inspiration for how we can apply behavioural science in other aspects of our lives and businesses.