Brand Equity

Consumers | Brand strategy | Competition | Ipsos
Media Publication

A Panoramic View: With whom and with what do I truly compete?

Getting an accurate and complete answer to the question of who you compete with is critical.
Sustainability | Green building | Ipsos
Sustainable Development Publication

Taking action on sustainability

Sustainability is not only a relevant topic today, it is the long-term viability of a business.
Towards a new understanding of brand choice | Ipsos
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
why distinctive brand assets are a driving force of creative effectiveness | Ipsos | media
Brands Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
Brand Equity Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.