Media

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

Join us as we explore the latest data from the survey, at a global and regional level.

With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

How brands' communication travel across cultures?

Getting an accurate and complete answer to the question of who you compete with is critical.

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

On October 5, join the webinar on the days and times listed as Reece Carpenter, Audience Measurement Associate Director at Ipsos explores the latest data from the survey, at a global and regional level: APAC.