Brand Influencers


Brands Publication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Consumer Behaviour Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
Marketing Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
Trends & Prospective Publication

The Beauty Triangle

The role of beauty for women in China, Korea and Japan.
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
Environment Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
Brands Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.