Marketing

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

Join us in person where we uncover the latest insights from the largest Ipsos Global Trends survey ever of over 48,000 people, across 50 markets

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!