Business

Practical steps for making Big Data work.

Since its launch in 1997, Ipsos Affluent Asia leads as the only upscale study targeting affluent population in the region. The latest survey unveils untapped opportunities for brands to engage the Affluent population in Asia.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

September 25 - Global Business Influencers 2019 Survey Launch in Singapore.

Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.

Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.

As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.

Ipsos will showcase new research on the importance of emotional versus rational factors driving the purchasing behaviour of these important consumers and influencers.

Agriculture Drones in the market today are commonly associated with remote sensing, hyper-spectral imaging, and sophisticated data analytics for precision agriculture practices.