Innovation

GRIT Report #1
Market Research Survey

Ipsos ranked #1 Most Innovative Market Research Company

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the second year running.
Harnessing AI for Market Research & Innovation event singapore
Innovation Event

Harnessing AI for Market Research & Innovation

An event hosted by Ipsos in Singapore
Speeding Between the Gates
Innovation Publication

Speeding Between the Gates

Accelerate and compound the impact of your innovations
Ipsos | White paper | Innovation | Machine Learning
Innovation Publication

Beyond the Hype: Innovation predictions in the era of Machine Learning

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
Ipsos | White paper | Innovation in inflationary times
Consumers Publication

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.
Ipsos | White paper | What makes a new product succeed
Consumers Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Innovation front end with AI-Enabled Consumer Intelligence | Synthesio | Ipsos
AI Webinar

[WEBINAR] Innovation Spaces

Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).
first impressions matter
Product Innovation Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
Ipsos Update | Brands | Innovation | Corporate Reputation | US Election
Society Publication

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Paying by mobile | Innovations require data | Ipsos
Innovation Publication

Bigger innovations require bigger data

Using consumer “signals” to identify new Innovation Spaces.
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