Marketing

Rethinking our Assumptions

Findings from Ipsos Global Trends Survey 2021

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Join us on the 9th of December to explore evolving SEA consumer sentiments.

A cultural perspective of femininity and empowerment in China, France and USA.

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.