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Product Testing

Ipsos | White paper | Innovation | Behavioural sciences
Product Innovation Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
Paying by mobile | Innovations require data | Ipsos
Innovation Publication

Bigger innovations require bigger data

Using consumer “signals” to identify new Innovation Spaces.
Product testing | Ipsos
Product Innovation Publication

Adapting product testing in challenging times

Be contactless, leverage technology, get social.
Device agnostic
Device Agnostic Publication

Device Agnostic

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).