百貨公司轉型 vs. 網路購物: 電子商務究竟協助還是取代實體店面呢?

超過一半(51%)的受訪者指出現在的網路購物與服務比一年多前來得更為便利。More than half say it's easier to buy goods and services online than a year ago.

從 Payless ShoeSource Inc (美國平價連鎖鞋店)到美國服飾業者DieselTopshop,近年實體零售商店陸續宣告破產。還有報導指出,其他幾家主要的零售商也將面臨破產危機。近年來,電子商務蓬勃發展、直接販售商品給消費者的品牌、易取性以及不斷變化的消費行為,這些都是讓百貨公司逐漸沒落的原因。益普索全球顧問調查 (Ipsos Global Advisor Survey) 25個國家中訪問超過25,000名受訪者,超過一半(51%) 的受訪者指出現在的網路購物與服務比一年多前來得更為便利。
 
From Payless ShoeSource Inc to Diesel and Topshop in the U.S. – bankruptcies continue to pile up in the brick and mortar retail space this year. There’s also reports of several other major retailers on the brink of insolvency. A combination of booming e-commerce, brands selling directly to consumers, accessibility and changing consumer behavior has been diminishing mall culture for years now. A recent Global Advisor Survey of more than 25,000 people across 25 countries shows that half of respondents (51%) say it’s easier to buy goods and services online than it was a year ago.

Consumer & Shopper