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全力投入 AI 人工智慧？如何確保顧客始終處於中心地位？
你的企業正在使用 AI 人工智慧處理客服問題嗎？經調查，88%的人仍希望能與真人客服互動。本文將剖析顧客在面對AI客服機器人時，所重視的 4 大原則，協助企業檢視 AI 的使用狀況。
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The Power of Barbiecore and Why It Matters
Ready for an intriguing perspective on Barbie? The Ipsos Malaysia Qualitative team takes you on an exploration of ‘Barbiecore’ – a global consumer trend that’s much more than a movie narrative.
During these challenging, post-pandemic times, Barbiecore brings a breath of fresh air by invoking feelings of joy, escapism, and resurging nostalgia. It's more than a doll or a movie; it's a movement embracing the power of femininity like never before.
Join us as we uncover how it harnesses a sensory brand strategy to captivate audiences, crossing borders, age groups, genders, and socio-economic lines. Let's step into the pink-tinged movement that is Barbiecore!
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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疫情後仍動盪的 2023 年：生活壓力下的聰明消費、環保更要獨特、多元混搭風格， 創新商機成轉機
即便全球逐漸從疫情中復甦，世界仍不斷面臨挑戰與變化。本文聚焦台灣市場的現況，找出 3 個消費習慣的轉變，並提供創新案例給讀者參考。
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What Worries the World – July 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.