台灣人首選的影音平台是什麼?

無論是觀看喜歡的YouTube創作者影片,還是在購買前搜尋相關的產品資訊,YouTube在台灣的竄起和流行要歸功於各年齡層的貢獻。Whether they're watching content from their favorite YouTube creators or looking for product information before making a purchase, audiences of all ages are contributing to the platform’s growing popularity across Taiwan.

台灣有超過9成的民眾每月至少造訪YouTube 一次,每日使用者則高達7成。更有超過一半的使用者每天平均在YouTube上花費超過1.5小時。數據顯示,YouTube並非只屬於年輕世代。中高齡族群對YouTube的黏著度越來越高,55-64的使用者每月及每天也高度使用YouTube
 
Over 90% of Taiwanese use YouTube on a monthly basis, with 70% watching YouTube every day. Over half of YouTube visitors spend over 1.5 hours on YouTube each day. It is clear that YouTube is not just being viewed by the younger generations. Instead, YouTube is enticing high levels of watching behavior amongst the 55-64 year old’s in Taiwan, on a monthly and daily basis.

Consumer & Shopper