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Advertising
Publication
益普索觀點 — 突破雜訊 脫穎而出
在新時代廣告大戰中贏得「有效注意力」。
11.02.26
Brands
Publication
掌握超額要素 : 小品牌如何以小博大
小品牌如何利用品牌資產戰勝同業領頭羊。
24.02.26
品牌
Publication
自有品牌浪潮來襲:知名品牌如何穩住陣腳?
透過不斷創新、建立強大的品牌資產、提升顧客體驗,並採取策略性合作與全通路策略,知名品牌不僅能捍衛市場份額,還能在競爭中蓬勃發展。
11.04.25
Housing
Publication
Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
10.02.25