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購物旅程
購物旅程
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全通路零售
Publication
超零售時代:打造無界零售生態圈
新興通路及接觸點的迅速發展改寫了零售業面貌,現今的消費者有著屬於自己的消費生態圈,品牌與零售商如何透過建立零售生態圈,將零售融入消費者日常生活中的每一處角落?
12.08.22
顧客體驗
Publication
拉近與消費者的距離:人性化體驗
人性化體驗意味著無縫的購物旅程只是開始
09.03.22