Sustainability

閱讀每月來自益普索的最佳見解 —— 為全球民眾量身定制的美國報告

探索這份由 IRG (Institute for Real Growth) 與 Ipsos、Ad Net Zero 及 Google 共同推出的實踐型指南，旨在協助首席行銷長 (CMO) 與首席永續長 (CSO) 將永續發展轉化為更快速的商業成長。

ESG（環境、社會、治理）已成為企業的市場競爭優勢。本文將探討 ESG 的全球趨勢，並帶您了解如何將其轉變為品牌成長的引擎。

包裝設計是實現全方位永續策略的一個重要環節。然而，當企業在不同的市場和產品類別中運營，並且希望透過規模化達到環保轉型的效果和利潤時，這就變成了一項複雜的議題。

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of eight percentage points across the 26 countries surveyed both in 2022 and this year.

Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.