Sustainability


Ipsos Update Publication

Ipsos Update – February 2026

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Sustainability Publication

首席行銷長及永續長的教戰守則 : 將永續發展轉化為商業成長的驅動力

探索這份由 IRG (Institute for Real Growth) 與 Ipsos、Ad Net Zero 及 Google 共同推出的實踐型指南,旨在協助首席行銷長 (CMO) 與首席永續長 (CSO) 將永續發展轉化為更快速的商業成長。

ESG 行銷新時代:如何讓永續成為品牌的超級動能?

ESG(環境、社會、治理)已成為企業的市場競爭優勢。本文將探討 ESG 的全球趨勢,並帶您了解如何將其轉變為品牌成長的引擎。
Sustainability Publication

益普索觀點 — 邁向永續包裝:翻轉未來的關鍵旅程

包裝設計是實現全方位永續策略的一個重要環節。然而,當企業在不同的市場和產品類別中運營,並且希望透過規模化達到環保轉型的效果和利潤時,這就變成了一項複雜的議題。

Climate change: a growing skepticism

Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
通貨膨脹 Publication

Ipsos Update – December 2022

Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Seven in 10 people in 34 countries support global rules to stop plastic pollution

Consumers globally believe it is important for such a treaty to incorporate five key measures to tackle plastic pollution : ban unnecessary single-use plastics, ban types of plastic that cannot be easily recycled, have rules making manufacturers and retailers responsible for reducing, re-using and recycling plastic packaging, have global rules requiring all new plastic products to contain recycled plastic and require labelling of plastic products so that it is clear how to responsibly sort them for reuse, recycling or disposal.
Society Survey

68% globally are willing to accept new policies encouraging sustainable technology adoptions

Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27

Majority across 34 countries describe effects of climate change in their community as severe

One in three globally brace themselves for being displaced from their home in the next 25 years: Ipsos survey for the World Economic Forum.