As the growth of Gen Z, they’re going to be the next purchasing powerhouse. Thus, brand owners should put more attention on this group of consumers. Gen Z is known for their fervent social media usage, so when developing communication strategy, brand owners should combine their social media behavior with other customers information instead of focusing on single customer’s experience, to form a common purchase experience of their social network. As mentioned, Gen Z, the group born after the Millennials, is starting their young careers and being pivotal. Gen Z grow up in a digital era, Internet is like a necessity to their daily life. The change of generation also changes the market.