Our solutions

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Market Strategy & Understanding

Market Strategy & Understanding
Brand Positioning and Growth
Optimise your brand positioning, portfolio and growth opportunities.
Consumers & Brands
  • Brand Awareness
Market Strategy & Understanding
Shopper Research
Grow sales in our disruptive omnichannel world.
Consumers & Brands
  • Shopper
Market Strategy & Understanding
Market Understanding
Understand where your market is heading and identify your best growth opportunities.
Consumers & Brands
  • Market Research

Innovation

Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Innovation
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Consumers & Brands
  • Product Innovation
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience

Creative Excellence

Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Brand Awareness
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumers & Brands
  • Consumer Behaviour
Creative Excellence
Creative Development
Build the campaign strategy.
Consumers & Brands
  • Communications

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Consumers & Brands
  • Brand Awareness
Brand Health Tracking
Brand Equity Measurement
What is brand equity? Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Measurement

Ipsos MMA

Ipsos MMA
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Consumers & Brands
  • Marketing
Ipsos MMA
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Consumers & Brands
  • Marketing
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Consumers
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing

Strategy3

Strategy3
Advisory Services (Strategy3)
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Consumers & Brands
  • Society

Retail Performance

Retail Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • User Experience
Retail Performance
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Consumers & Brands
  • Mystery Shopping
Retail Performance
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Consumers & Brands
  • Consumers
Retail Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • Consumers

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Package Testing
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Product Testing
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Design
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Pricing
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Pricing
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Product Testing

Public Affairs

Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public opinion
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Public opinion
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Polling
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Public opinion
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Public opinion

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Corporate
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement
  • Employees

Healthcare

Healthcare
Healthcare Commercial Insights
We help clients define and shape medical and commercial strategies to prioritise assets and endpoints, prepare for shifts in standards of care and anticipate competitor impact.
Doctors & Patients
  • Healthcare
Healthcare
Healthcare Commercial Strategy & Advisory Services
We deliver fact-based strategies that inform critical decisions across the clinical, medical and commercial lifecycle.
Doctors & Patients
  • Healthcare
Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Customer Insights
Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Healthcare
  • Product Lifecycle
Healthcare
Syndicated Services
Multi-client real-world evidence, patient research, promotional studies and topical surveys – with analysis, bespoke deliverables and expert servicing by therapy area specialists.
Doctors & Patients
  • Healthcare
  • Product Lifecycle
  • Insights
Healthcare
Market Access & HEOR
The complete spectrum of market access & HEOR services, powered by payer insights, economic modelling and global syndicated real-world evidence.
Doctors & Patients
  • Healthcare
Healthcare
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Doctors & Patients
  • Healthcare
  • Product Lifecycle
  • Public Health
Healthcare
Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Online Research
Ipsos UU - Qualitative
Consumer Panel
Gain a comprehensive view of consumer behaviour.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Communities
Enabling people-led research while leveraging qualitative and quantitative methodologies.
Capabilities
  • Communities
Ipsos UU - Qualitative
Ethnography Center of Excellence / Immersion
An unfiltered reality of people and their culture, communicated through film.
Capabilities
  • Ethnography
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Labs
How to build the campaign strategy.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • Qualitative

Social Intelligence Analytics

Social Intelligence Analytics
Social Listening Tools by Synthesio
Market-leading social media intelligence suite.
Capabilities
  • Social Listening
Social Intelligence Analytics
Social Media Mining & Data Science
Making sense of unstructured data with cutting-edge, Artificial Intelligence-powered algorithms.
Capabilities
  • Social Media
Social Intelligence Analytics
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Capabilities
  • Insights

Observer

Observer
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Consumers & Brands
  • Consumers
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Consumers & Brands
  • Data Visualization
Observer
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Customer Satisfaction

Digital Platform

Digital Platform
Digital Platform
World-class market research in the blink of an eye
Capabilities
  • Digital
  • Online Research

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Radio/Audio Listening
Understanding the radio/audio listening audience.
Customers & Employees
  • Audience Measurement
Audience Measurement
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Customers & Employees
  • Innovation
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Audience Measurement
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
Audience Measurement
Digital Audience Measurement
Understanding audiences of online/digital media.
Customers & Employees
  • Audience Measurement
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement

Media Development

Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Customers & Employees
  • Media Measurement
  • Media

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Customers & Employees
  • Customer Experience
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience

Omnibus

Omnibus
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Capabilities
  • Omnibus

Clinics and Mobility Labs

Clinics and Mobility Labs
Benchmarking Quality, Product, and Buyer Experience
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • E mobility
Clinics and Mobility Labs
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • E mobility
Clinics and Mobility Labs
Pre-Launch Clinics
How to change future vehicle concepts and communication to (better) meet consumer needs.
Customers & Employees
  • E mobility
Clinics and Mobility Labs
User Experience (UX) Tests
How to improve driving and in-car user experience.
Customers & Employees
  • E mobility
Clinics and Mobility Labs
Post-Launch Clinics
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Customers & Employees
  • E mobility

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Behavioural Science
  • Neurosciences
  • Science

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Face to Face
  • Panels
  • Telephone Surveys
  • Online Research