Ipsos Update – January 2026

In this edition:

Ipsos Year in Review 2025 – Featuring expert analysis and data-driven insights, our annual report looks back at the key events, shifts and challenges of 2025.
Predictions 2026 Report – People are more likely to think 2025 was a bad year for their country than it was for them and their family.
Mind or Machines – We present the findings where our experts compared the performance of standard AI bots, enhanced AI systems and expert human moderators. 
Flair Brazil 2026 – 2026, a pivotal year in which significant electoral decisions will determine the country's future political, social and economic trajectory.
What The Future: Family – We explore how leaders can move beyond outdated norms to capture new opportunities.
The Context Advantage – We explore how Contextual Brand Equity reveals hidden growth opportunities.
The Perioperative Pivot – Our experts decode the new perioperative landscape and offer a practical plan for clinical and commercial impact.

Also:

•    What Worries the World – December takes a moment to reflect on 12 months of data.